You're Spending on Marketing. So Why Aren't the Results Consistent?
We help coaches, consultants, and service businesses build the complete marketing system that moves people from first click to paying client, then from paying client to loyal advocate who sends referrals without being asked. And we automate the whole journey so it runs without you.
Already know what you need? Schedule a Free Discovery Call.
If Any of This Sounds Familiar, Keep Reading.
You have put real money into your marketing. Ads. Funnels. Email sequences. Maybe a consultant or two. Maybe even a full-service agency that promised you a system and delivered a website.
And some of it works. Enough to keep you going. But not enough to feel like you actually have a system that runs without you.
Some months are great. Others are dead. And you cannot figure out why, which means you cannot fix it, and you definitely cannot scale it.
Does any of this sound familiar?
You are running ads but cannot tell which ones are actually driving revenue, not just clicks and impressions
You follow up with leads when you remember to, because there is no automated system running behind it
Good prospects go cold between the first contact and the close, and you lose deals you should have won
New clients do not get the onboarding experience you planned to deliver, because delivery depends on you being available
Satisfied clients sit in your database going quiet, because no system exists for asking them for referrals at the right moment
You have hired marketing help before, spent real money, and you are still not sure what it actually built
Here is the honest picture of what is happening.
Your marketing problem is probably not a traffic problem. It might not even be an offer problem, though sometimes that is part of it.
It is almost certainly a system problem. Somewhere in your customer journey, stages are missing. And until someone maps the whole journey and tells you exactly which ones, every new tactic you try is just adding to the noise.
Here is what makes this frustrating: most agencies will sell you tactics. They will build you a funnel, run your ads, write some emails. But nobody stops to diagnose the system before they start executing. Nobody except us.
There Is a Proven 8-Stage System That Explains Why Your Marketing Feels Unpredictable.
It is called the Customer Value Journey.
It was developed by Digital Marketer and it is the foundation of every engagement we take on. Every business that generates consistent, scalable, predictable revenue has all 8 stages working. Every business stuck in the feast-or-famine cycle is missing at least 2 or 3 of them.
The reason most agencies cannot solve this is they only work on one or two stages. They run ads (Aware). They build a landing page (Subscribe). They write some emails (Convert). But they never look at the full picture.
We look at the full picture before we touch anything.
Most businesses we work with have 2 or 3 of these stages performing. The others are leaking revenue quietly every single day.
And here is what almost no agency talks about: each stage needs to be automated. Not just planned. Not just built. Actually running, 24 hours a day, qualifying leads, following up, onboarding new clients, re-engaging past customers, and asking for referrals at the exact right moment, all without you managing any of it manually.
That is what separates a marketing system from a marketing effort.
The fastest way to find out which stages you are missing:
Here Is What Most Agencies Do. And What We Do Instead.
Most full-service agencies will ask you to book a call, pitch you a package, and start executing within a week.
They skip the diagnosis entirely. They build what they know how to build, not necessarily what your business actually needs. And three months later you are paying invoices and wondering why the results are not what you expected.
We built IMA differently because Jeremy Coates was that client. He hired agencies. He paid invoices. He watched campaigns underperform while account managers sent optimistic reports.
So he did the work himself. He studied direct response copywriting through AWAI, the same institution that has trained some of the highest-paid copywriters in the world. He earned every relevant Digital Marketer certification. He built and deployed the AI agent systems his clients now use. And then he built the agency he wished he had access to.
That last point is where the market is going. The businesses that win over the next five years will not be the ones with the biggest ad budget. They will be the ones whose customer journey runs automatically while everyone else is still following up manually.
Start With the Diagnosis, Not the Invoice.
The CVJ Assessment
Every agency will tell you they want to understand your business before they start.
Very few of them have a formal process for doing it. We do.
The CVJ Assessment is a complete, custom audit of your marketing system: your offer, your funnel, your follow-up, your customer journey, and your automation gaps, delivered to you within 5 to 7 business days.
It is how every IMA client engagement begins. Not as a formality. Because building campaigns without this research is expensive guesswork. And expensive guesswork is why most agency relationships end in frustration.
With the Assessment complete, you have a clear picture of exactly what is broken, exactly what to fix first, and exactly what to build next. No vague strategy deck. No generic recommendations. A specific roadmap built for your market, your offer, and your stage of business.
Here is what is inside the CVJ Assessment:
Full audit of all 8 CVJ stages, so you know exactly which stages are performing and which ones are costing you sales every single month
Customer avatar research, so every piece of copy and every campaign we build speaks directly to the psychology of the person most likely to buy from you
Keyword and competitor analysis, so you can see what your market is already searching for and where your competitors are winning attention you should be capturing
Custom offer stack strategy, so you know how to structure and price your services for maximum conversion at every stage of the customer journey
10 Unique Selling Propositions written specifically for your business, so you can clearly articulate why someone should choose IMA over any other option in your market
11 Reasons to Buy framework, so you have a complete, research-backed persuasion case before we write a single word of copy
Sample sales page outline built for your actual audience, not a generic template borrowed from another industry
Funnel structure outline so your team knows exactly what to build, in what order, and why each stage matters to the revenue goal
Partnership and referral opportunity map, so you can see the revenue sitting in your existing network that no one has systematically activated yet
Prioritized next-step roadmap, so you know exactly what to fix first, what to build second, and what to leave alone until the foundation is solid
Everything in the Assessment becomes the strategic foundation for every piece of copy, every funnel, and every campaign we build together. It eliminates guesswork, prevents scope creep, and ensures that what we build is designed for your specific market, not copied from a template that worked for someone else in a completely different business.
Not ready to invest yet? Start with the free training first.
Your Customer Journey Should Run at 3 AM. Most Still Require You to Be Awake.
Building the right marketing stages is only half the job.
The other half is making sure every lead gets a response in seconds, every new client gets guided through onboarding automatically, and every satisfied customer gets asked for a referral at exactly the right moment in their relationship with you.
Most businesses handle all of this manually. Which means it only happens when someone remembers to do it. Leads go cold before the first follow-up. New clients feel lost in their first 48 hours. Referrals never happen because nobody found the time to ask.
Most AI tools in the market try to fix one of those gaps. A chatbot that books appointments. A bot that answers FAQs. A voice agent that follows up on missed calls. IM Pro Agents fix all three gaps, across the full customer lifecycle, inside a single integrated system.
IM Pro Agents are production-ready AI conversation and voice agents built natively on Innovative Marketing Pro Software.
Not generic chatbots. Purpose-built agents that follow your specific business logic, your qualification rules, and your customer journey at every stage. Three agent phases run the full lifecycle of your customer relationship:
What makes IM Pro Agents different from every other AI agent in the market:
Built natively on Innovative Marketing Pro Software, so they connect directly to your CRM, calendar, workflows, and automations without a single integration headache
Governed by a two-tier Knowledge Base: universal governance rules plus your specific business logic, so every conversation stays on scope and never says something your business would not say
Available as conversation AI via chat and SMS, and as voice AI for inbound and outbound calls, depending on where your leads and clients live
Validated against a three-checklist launch framework before going live. Nothing is deployed until it has passed every behavioral test
Every conversation resolves to a clear, pre-approved outcome. No wandering, no scope drift, no missed handoffs to your team
Deployed across financial services, men's health and performance, and entrepreneurial education. Built for real business outcomes, not demo videos
The businesses that are winning right now are not the ones running the most ads. They are the ones whose systems respond faster, follow up longer, and ask for the referral at exactly the right moment, every single time, without anyone on the team having to remember to do it.
Want to see what an IM Pro Agent actually does in a real conversation?
Visit the IM Pro Agents page and test a live agent right now. No commitment, no sales call. Just a real conversation so you can decide for yourself.
What We Build and Execute for You
Once the CVJ Assessment is complete, we have everything we need to build and automate your system. Three core areas:
Why Businesses Trust Innovative Marketing Agency
Jeremy Coates | Founder and Lead Strategist
Jeremy did not start as a marketer. He started as a client.
For years he ran a custom remodeling company and hired marketing agencies to grow it. He paid the invoices. He sat through the calls. He watched campaign after campaign underperform while account managers sent optimistic reports and monthly retainer bills kept coming. So he did something most business owners never do. He went and learned it himself.
He became a Certified Direct Response Copywriter through AWAI, the American Writers and Artists Institute, the same institution that has trained some of the highest-paid copywriters working in direct response today. He earned every relevant certification through Digital Marketer: Customer Value Optimization, Customer Acquisition, Email Marketing, Paid Advertising, Content Marketing, Analytics, and Social Media.
Then he built and deployed the AI agent systems that his clients now use in their businesses. And then he built Innovative Marketing Agency. Not because he thought the agency world needed another option. Because he had been the client who got burned, and he knew exactly what a marketing partner should look like if it actually cared about results instead of retainers. That is the perspective behind every system, every assessment, and every campaign we build.
Certifications and credentials:
Free Resource Library:
We have written 11 free guides covering every aspect of digital marketing: the Customer Value Journey, direct response copywriting, sales funnel optimization, paid advertising strategy, AI-driven lead generation, email marketing, and marketing automation. Free to read. No email required to start.
We Diagnose Before We Prescribe.
That Protects Your Budget.
We do not take on projects we do not believe we can move.
That is not modesty. It is how we protect the quality of our work. The CVJ Assessment exists for exactly this reason: it tells us what your system actually looks like before we propose anything. If we do not see a clear path to measurable improvement, we say so. We would rather lose the engagement than take on a project we cannot win.
Every project is tied to a specific, agreed-upon goal before we start. We track two numbers above everything else: what it costs you to acquire a new client, and what a client is worth to your business over time. When the first number drops and the second one rises, the system is working. And because the Assessment is the starting point of everything we do, we are willing to stand behind it.
If you are not satisfied with the depth and quality of your CVJ Assessment
request a full refund within 7 days of delivery. No questions, no conditions. We stand behind the work.
Questions We Hear Most
How is IMA different from other marketing agencies?
Most agencies start building before they understand what you actually need. We start with a full Customer Value Journey Assessment that maps your entire marketing system before we recommend a single tactic. We are also one of the very few agencies where the lead strategist is a certified AWAI direct response copywriter and holds Digital Marketer certifications across every major discipline. And we offer a full-lifecycle AI agent system that automates your customer journey from first lead all the way through referral. No other agency in this space combines all three.
Where do I start if I am not sure what I need?
Start with the free CVJ training. It walks you through the complete 8-stage framework so you can see exactly where your business is missing stages before you invest anything. If it resonates, the CVJ Assessment is the natural next step. It gives you a specific diagnosis of your system and a clear roadmap before you commit to any project.
Why do I need an assessment before we start a project?
Because building without research is expensive guesswork. The CVJ Assessment gives us your market data, your offer analysis, and your customer intelligence before we write a word or build a page. It also protects you: we know exactly what to build before we quote the project, so there are no surprises, no scope creep, and no budget wasted on the wrong priorities.
Who is the right fit for IMA?
Coaches, consultants, course creators, and service businesses generating between $50K and $300K annually who are ready to stop piecing things together and build a real, complete marketing system. If your results are inconsistent, if you cannot tell what is working, or if you have been burned by an agency before and want a partner who starts with a diagnosis instead of a pitch, this is the gap we fill.
Do I need to be using Innovative Marketing Pro Software for the AI Agents?
Yes. IM Pro Agents are built natively on Innovative Marketing Pro Software. If you are not yet on the platform, we can walk you through whether it is the right fit for your business during your strategy call, before any build begins.
What happens after the CVJ Assessment?
You get a complete report with your custom strategy and an exact project quote for whatever you want to build next: copywriting, funnel builds, AI agents, paid ads, or a combination. There is no pressure and no obligation beyond the Assessment itself. We let the diagnosis lead the recommendation.
How long do projects take?
Most copywriting projects are delivered in 1 to 2 weeks. A Phase 1 IM Pro Agent build typically takes 1 to 2 weeks. Full funnel builds with copy, design, and tech run 6 to 8 weeks. You will receive a specific timeline as part of your project quote.
Can I just start with the free training?
Absolutely. The free CVJ training walks you through the full 8-stage framework so you can see exactly where your business is missing stages before you invest anything. Start there. If it shows you something you recognize, you will know what to do next.
Two Ways to Start Right Now
Both are better than booking a call with someone who has not seen your business yet.
Option 1: Watch the Free CVJ Training
See the complete 8-stage Customer Value Journey framework before you spend a dollar. Find out which stages your business is missing and what it would take to fix them. Every competitor will ask you to book a call at this stage. We give you the framework first.
Option 2: Start Your CVJ Assessment
Get a complete custom audit of your marketing system, your offer, your funnel, and your customer journey, with a prioritized roadmap and a 7-day satisfaction guarantee, delivered within 5 to 7 business days. This is the step every other agency skips. It is also the reason our clients get results that hold.
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